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                              2. 中国企业联合会
                                中国商业协会
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                                广告主预算投入“下沉商场”

                                企业报道  2018-12-27 10:35:43 阅读:382

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                                  XIACHENSHANGCHANGZAIYIDONGHULIWANGSHENZHIZHENGGEGUONEIXIAOFEIZUOYECHENGXIANCHUJUDADESHANGCHANGQIANLI。YIFANGMIAN,SANSIXIANCHENGSHIJUMINDEXIAOFEIHEKAIZHIZHENGZAIBUDUANTIANJIA,XIACHENYONGHUSHENGHUOJIEZOUMAN,XIANSHANGHUOPODUGENGGAO,XIAOFEISHIKEGENGZHANG。GENJUQuest MobileDESHUJU,2018NIANNIANMO3-5XIANCHENGSHIDERENKOUZHANBIXIANYIGUOBAN,QIJIANSANXIANCHENGSHIZHANBI24.3%、SIXIANCHENGSHIZHANBI18.4%。GENJUGUOJIATONGJIJUDESHUJU,2018NIANNONGCUNJUMINRENJUNKEZHIPEISHOURUZENGSU、RENJUNXIAOFEIKAIZHIZENGSUFENBIEYUEWEI8.8%、10.7%,JUNGAOYUCHENGZHENJUMINDEZENGSU。

                                  LINGYIFANGMIAN,GELEIHULIANWANGCHANPINZHENGZAIJIASUXIACHENCHUDADIXIANCHENGSHIYONGHU。PINDUODUO、QUTOUTIAOJIUSHIMIAOZHUNXIACHENSHANGCHANGDECHENGGONGCHANPIN,BENNIAN618QIJIANPINDUODUOJIN7CHENGDEDINGDANLAIZISANXIANJIYIXIACHENGSHI。GENZHEYIERXIANCHENGSHIDIANSHANGSHENTOULVQUYUBAOMAN,CHUANTONGDIANSHANGYEZAIFAJUEXIACHENSHANGCHANGDEQIANLI。2019NIANCAINIAN,ALIXINZENGLECHAO1YINIANDUHUOPOGUKE,77%DEXINZENGYONGHUDOULAIZISANSIXIANCHENGSHIJICUNZHUANGQUYU。JINGDONGZAIBENNIANERJIDUXIAOGUOJIAOLIUHUIZHONGYEBIAOMING,JINGDONGSANDAOLIUXIANDEDIXIANSHANGCHANGYONGHUZENGSUGAOYUYIERXIANCHENGSHI。XINYONGHUZHONGYOUJIANGJINQICHENGLAIZIYUDIXIANCHENGSHI,ZHENGTIYONGHUZHONGKUAGUOYIBANLAIZIYUDIXIANCHENGSHI。

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